Meet Oana Jarca- founder of Viva Sole Shoes

I founded Viva Sole as an immigrant in the United States with a simple belief: women should never have to choose between beauty and comfort. Coming from Romania and building a life from scratch in America, I learned that resilience, craftsmanship, and determination can turn an idea into something meaningful. After years of working, studying, raising a family, and pursuing my passion for fashion, I created Viva Sole to bring together European artistry, Italian craftsmanship, and modern comfort technology. Every design reflects my journey—combining elegance, strength, and practicality for women like me who are constantly balancing ambition, family, and personal style. Viva Sole is more than a shoe brand; it is a celebration of the women who dare to build something of their own, no matter where they begin.

Read More